Live sports matches drive up pub spending
Showing live sporting events in pubs and bars can significantly increase customer spending. New research from the CGA, NIQ and Sky Business confirms this.
An exclusive consumer survey was carried out, revealing that people who watch live sporting events spend 36% more on food and drink outside the home each month than those who don’t. 87% of respondents said they spend more on food and drink if they watch a sports broadcast in a pub, and a further 89% confirmed that ) they would be more likely to visit an establishment if they knew live sporting events were being broadcast there. At the same time, 75% of respondents prefer to watch them in large groups.
Also according to the results of the survey it was found out which sporting events are in the most significant demand in pubs and bars. Of course, most often, they watch soccer; rugby, boxing, cricket, and Formula 1 are also at the top. And the popularity of cricket in recent years, according to statistics, is growing particularly fast. Of course, bookmakers have reacted to this, as most of them give the opportunity to bet on cricket. To understand this, go to the most significant information site called Iplbettingapps to see dozens of major international bookmakers who have the chance to bet on the IPL. So, bar visitors often don’t just watch the broadcasts but also place bets.
The new report, The Value of Live Sports Broadcasting in UK Pubs and Bars, also features a detailed survey of pub owners and managers. The majority (82%) believe that guests might leave for another establishment if live sports are not broadcast.
The report also found an interesting finding: Women’s sports are growing in popularity. Almost half of the establishments plan to show them more often. In addition, it’s worth noting that free and fast Wi-Fi is an integral part of the pub and bar experience. That said, 64% of those surveyed say they would not return to a pub with a poor connection.
The research confirms the considerable value of live sporting events for UK pubs, bars and drinks suppliers. People get a memorable and shared experience that cannot be replicated at home. This becomes especially true during major soccer events. For pub owners, investing in live sporting events is a great way to keep people coming to them.
The best part is that watching live sports in the pub is not diminishing and plays a key role in creating a great atmosphere and bringing people from all walks of life together.
Licensed establishments that invest in live sporting events generate more revenue, as sports fans spend more than other pubgoers, stay longer, and keep coming back.
